A 5-year-old girl named Phoebe decided she wanted to collect cans in order to raise money from the 5-cent per can deposits.  With the help of her day care center in San Francisco, she raised $3,736.30 from cans and cash donations.  That translated into 17,800 people being fed via local food banks.  If a 5-year-old can do that, imagine what wealthy Americans and corporations could do.